From idea toexecution,one mind.
Two things drive me: the wow factor, and making it actually work.
I started at 14. Photoshop, banners, websites, if it was on a screen, I was into it. I built my first sites with WordPress, but I kept wanting more: something custom, unique, something that wasn't pulled from a template. That's how I learned to build more complex systems.
Then came the questions: why does someone click here and not there? Why does one product work and another doesn't? I looked for answers: first with a Business Management (BSc), then a Marketing (MSc) degree.
None of it was planned. There was always something I wanted to do, and always something I needed to learn first. Design, business, marketing, then development. Each one grew out of the last, and code came last, but it's what tied everything together.
Right now I'm working on Phora AI, an AI product photo tool that connects directly to the biggest e-commerce platforms and bulk-generates lifestyle images for products, fully automated.
Tech moves so fast that what seems impossible today, everyone uses tomorrow. That's what drives me, and why I do what I do.
Education
How I work
One mind. Full picture.
AI-augmented, not autopilot
I use AI agents and code assistants daily, not to replace thinking, but to move faster while staying in control. The decisions are mine. The speed is theirs.
Strategy, design, code: one head
The idea doesn't get distorted, because it doesn't need to be translated three times. Strategy, design, code: same head, same vision.
Release, feedback, improve
I don't spend months planning for hypotheticals. I build the thing, put it in front of real people, and let their behavior decide what's next.
Tech stack
What I work with
Competencies
Notes
Thoughts from practice
Contact
If you have a project (or a team) I can help with, reach out.