From idea toexecution —one mind.
Two things drive me: the wow factor — and making it actually work.
I started at 14. Photoshop, banners, websites — if it was on a screen, I was into it. I built my first sites with WordPress, but I kept wanting more: something custom, unique, something that wasn't pulled from a template. That's how I learned to build more complex systems.
Then came the questions: why does someone click here and not there? Why does one product work and another doesn't? I looked for answers — first with a Business Management (BSc), then a Marketing (MSc) degree.
None of it was planned. There was always something I wanted to do — and always something I needed to learn first. Design, business, marketing, then development. Each one grew out of the last — code came last, but it's what tied everything together.
Right now I'm working on Phora AI — an AI product photo tool that connects directly to the biggest e-commerce platforms and bulk-generates lifestyle images for products, fully automated.
Tech moves so fast that what seems impossible today, everyone uses tomorrow. That's what drives me — and why I do what I do.
Education
How I work
One mind. Full picture.
AI-augmented, not autopilot
I use AI agents and code assistants daily — not to replace thinking, but to move faster while staying in control. The decisions are mine. The speed is theirs.
Strategy, design, code — one head
The idea doesn't get distorted — because it doesn't need to be translated three times. Strategy, design, code — same head, same vision.
Release, feedback, improve
I don't spend months planning for hypotheticals. I build the thing, put it in front of real people, and let their behavior decide what's next.
Tech stack
What I work with
Competencies
Notes
Thoughts from practice
Contact
If you have a project — or a team — I can help with, reach out.